"People will stare…make it worth their while." - Harry Winston.
Viktoria Hayman was born into a very artistic family in St. Petersburg, Russia, where she turned her adoration for natural elements into an eponymous jewelry line. To find her inspiration she travels the globe in search of unique materials.
“My fascination with the jewelry collection in the Hermitage launched my interest in big and bold jewelry," Hayman says. "Especially the beauty of the Roman Empire. Probably that is the reason I love Gold. It is elegant, regal, opulent, and there is magic in pieces designed in gold that always make a statement. It goes with everything. It moves effortlessly from one season to another."
Her designs use shells, pearls, and semi-precious stones in combination with natural exotic woods. A focus on natural texture and form translate into wearable art with an international appeal to fashion conscious women everywhere and is the core of her designs.
“Although I work with trends and colors of the season that gives a woman an immediate credit for a moment, I create pieces that have longevity. All of my designs can last from year to year somewhat similar to a little black dress that is still stylish after twenty years."
Viktoria loves fashion and personally admires the work of quite a few fashion designers who have a strong voice in the fashion industry. "Futuristic yet current" best describe these fabulous pieces, and generally they go with basics and colorful clothing as if they were made for that very item. Viktoria regularly looks at the pre-seasonal runway reports, colors and shapes, translating fashion trends and colors into the wearable art of jewelry.
"I think jewelry can become something that is a very emotional way of expressing your own style and personality. If you love jewelry, you can use it as an art form on yourself. It’s sort of your own personal billboard of how we see ourselves. It says a lot about you and your sense of style."
Viktoria enjoys working with several local charities and is always beyond generous in lending her expertise and a helping hand towards the cause.
"I feel blessed and privileged to live in the United States and never takes things for granted. My travels and life experiences have made me humble and appreciative of people, their respective cultures and beliefs.”